"I love helping independents get to market with better tools than the big brands. And let's be honest... the small ones usually make the better stuff anyway."
— Lukas, founder Effinity
You've developed a product you believe in. Maybe you're already selling at markets, to friends, through word of mouth.
But turning that into a real business? That's where it gets complicated.
E-commerce. Branding. Compliance. Digital Product Passport. Inventory. Shipping. Translations. Marketing. Traceability. Suppliers.
Each one is a project. Together, they're overwhelming.
Most agencies solve one piece. You need a partner who sees the whole picture.
Implement a complete e-commerce solution: webshop, multi-language support, payments, shipping, blog, review system based on our Fisinity platform.
Identity, photography direction, labels, packaging—all designed as one coherent whole.
Full ingredient and product traceability, automated Digital Product Passport, supplier documentation.
Inventory management, order picking, automated fulfillment, tracking.
This is for you if you make cosmetics, food, supplements, or craft goods, where traceability and what's inside matters as much as how it sells.
Renée healed from a fall using natural remedies. That's where it started.
Now there's Fisidora: seven pure botanical skincare oils, personally composed. Everything your skin needs.
We built what she needed to share them with the world.
"I needed to share what nature taught me. Effinity enabled that.
Now I can focus on what I love, composing oils and telling everybody everything about it."
— Renée, founder Fisidora
Three words that became one: Effinity
We build what works. Complete platforms, not half-solutions. What you need, nothing more.
No bloat, no ten agencies. One partner, everything connected. With a network and 30 years of experience.
We work with makers we fully understand and believe in. Your success is ours.
We are based in the Netherlands. Working with product brands across Europe.
Big companies have entire departments for e-commerce, compliance, operations. Independent brands don't, but they deserve the same quality systems.
That's what we build. Professional platforms with everything connected: shop, inventory, shipping, compliance, traceability. Not stitched together from twenty different tools, but one coherent system.
This is possible because we integrate AI tools the right way, throughout our entire process. If you know what you're doing beyond the hype, it enables a speed and quality that wasn't possible before.
Traceability and transparency aren't an afterthought for us. We build it in from day one. Full ingredient tracking, supplier documentation, batch tracing, Digital Product Passport, ready for where regulation is heading.
For cosmetics, food, supplements, beverages, anywhere what's inside the product matters.
Indie cosmetics brands are drowning in disconnected tools. Spreadsheets for ingredients, another system for stock, manual compliance checks, orders from three different channels.
Fisinity replaces the patchwork with one platform. Four modules that work alone or together.
Full ingredient information, CosIng verification, allergen profiles, certifications, all accessible via QR code. Consumer-ready transparency.
From supplier delivery to customer doorstep. Forward and reverse lookup. Recall-ready at all times.
Complete webshop with blog, reviews, and email marketing, all built in. Connected to DPP and Traceability by default. Every order feeds the chain.
Lot-based stock management, expiry tracking, barcode scanning. The right batch ships first, automatically.
From 31 July 2026, EU cosmetics labels must declare an extended list of fragrance allergens. Find out in five minutes whether your brand is ready.
Tell us about your product and where you want to take it. No pitch, no pressure, a conversation about what's possible.